It’s Customer Appreciation Week At ORA

Thank You

ORA recognizes what it takes to run a retail store, in fact our sales staff has more than 22 years of combined experience in the Local Fish Store.  We know that business owners have many choices in livestock suppliers. Without the loyalty of so many of our customers, ORA would not be able to bring the level of quality and diversity we offer today. As we partner with the local fish store, our combined efforts have reduced the impact of wild collection, and strengthened our ability to produce additional aquacultured animals to release into the hobby. As we move forward in 2014, everyone here at ORA would like to take the time during the week of April 7th to say thank you to all the wonderful customers we are so proud to partner with.

Your support has not gone unnoticed. Dealers, please check your inboxes or call for details. A special thank you is waiting.

April Fool’s! The Real Story Behind Those Awesome Cookies

ORA Cookies

In February of 2013, Jason Langer outed himself to the world as having mastered the art of baking aquatic animal cookies. Using a combination of skills involving color theory, metal works and generations of kitchen recipes, Jason literally baked himself into notoriety. No marine fish was off limits: exact copies of Peppermint Angels, Harlequin Tusks and Yasha Hasha gobies, all in edible cookie form. Fast forward to March of 2014, ORA reached out to Jason to see what he could create using our fish as a template. He didn’t disappoint.

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A New Flavor For ORA

Plate of cookies

As pioneers in developing new species and varieties of marine fish, ORA is no stranger to controversy. With global trends in edible pets rapidly expanding beyond your typical house pet, we have decided to halt production of any animal not deemed  ”easy to chew.” Continue reading

ORAnge Setosa Now Available

ORAnge Setosa

We have another awesome Montipora to add to our availability list this week.  Be sure to head over to the product page to read more about the amazing new ORAnge Setosa.



New – Electric Indigo Dottybacks!

Electric Indigo

The Indigo Dottyback has proved to be extremely popular since we first created it in 2006.  We always wondered if we could fine tune this designer Dottyback and we feel we have succeeded with something especially unique.  Electric Indigos differ from their predecessors by having a distinct black stripe that run down the length of their body. Everything above the black stripe is an intense neon blue while the lower part of the fish is bright white.  Electric Indigo Dottybacks also inherit the elegant caudal filament of the Striped Dottyback.  Like all Indigos, these fish have a mild disposition, which makes them especially desirable.  Read more about them on the species profile page here:


New! Red Sea Mimic Blenny (Ecsenius gravieri)

ORA Red Sea Mimic Blenny

The pioneering efforts of ORA in breeding new species and varieties of marine fish has brought much excitement to our hobby over the years. Today we are especially pleased to announce yet another ORA breakthrough, the Red Sea Mimic Blenny (Ecsenius gravieri). Despite their popularity as entertaining little algae eaters, it appears that no species of Ecsenius Blenny has ever been captively bred until now. There are many popular Ecsenius species in the trade such as the Bicolor Blenny (E. bicolor), Tail Spot Blenny (E. stigmatura) and the beautiful Midas Blenny (E. midas). We started with one you have probably never seen before.
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Guess That Fish!

New Fish


Can you guess what this fish is?  We are really excited about our newest fish and thought we might give you a chance to guess what it is before we “let the fish out of the bag.”  The first person who correctly guesses both the genus and species will win two of them.

The contest begins now on our Facebook page.  We will reveal the photo and name of the fish along with the contest winner on Monday February 3rd at 3pm EST.  Due to shipping and permitting issues, the winner must be located in the continental United States.

New from ORA – Jaguar Gobies

ORA Jaguar Goby

The Jaguar goby is a relative newcomer to the hobby.  We first saw these fish a little more than three years ago when we received a small group of them.  We didn’t know much about them at the time but the invoice listed them as Astrabe sp. from Japan.   The Jaguars thrived in our systems but we were left with some questions.  What species were they and was this the fish that ate Esteban?

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Aquacultured Blue Fin Watchman Gobies Now Available!

ORA Blue Fin Watchman GobyBlue Fin Watchman Gobies now available from ORA.  Look for them at your favorite ORA dealer this week.

Read more about them on the species profile page. 


ORA Shortcake Acropora Now Available

ORA Shortcake

We’re starting off the new year with a new coral.  Be sure to check out the ORA Shortcake Acropora.  Read more about this beautiful coral on the product page here.